Be Nice, Look Twice and Save a Life

Jane Akre

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That is the theme of a new campaign launched to remember an 18-year old motorcyclist who was killed Mother's Day 2002.

Kris McElhenny's mother, Tina, announced the billboard campaign this week. She says her son was one of 1,442 motorcyclists that have been killed since 2002.

Motorcycles are often a lower profile on the road than SUVs and that's why motorists simply do not see them. That is why motorcycle-related fatalaties have increased 25% in the past decade, she says.

McElhenny said she doesn't want another family to feel the pain and loss that she experienced. "If we could just save one life through this billboard, it's one life that we have left here for a family to love. I don't want anyone to go missing their children or loved ones," McElhenny said.

"Be Nice, Look Twice and Save a Life," billboards will be going up along roads all across Florida.

There are 520,000 registered motorcyclists in Florida.

For more information on this subject matter, please refer to the section on Car and Motorcycle Accidents.