Click It or Ticket Campaign Aimed At Young Drivers
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It's called the "Click It or Ticket Campaign" and it is designed to crack down on young drivers and passengers who don’t think they need to wear a seat belt during nighttime driving.
For some reason, the National Highway Traffic Safety Administration finds that teens and young drivers just don’t seem to buckle up at night. The campaign to Click It or Ticket began this week and will run through June 1.
Unfortunately the night hours are the ones where your chances of being killed in a motor vehicle crash are three times greater.
“Seat belt use among young drivers and occupants is not what it should be, especially at night when the risk of dying in a crash triples," Administrator Nason said.
“Clearly, we need to do more to make people of all ages understand that—whether traveling by car, SUV or truck—a seat belt is the best way to stay alive, day or night.”
The numbers tell the story.
2,926 16 to 20-year-olds were killed in 2006. 68 percent of them were unrestrained. That percentage drops to 57 percent during daytime driving.
During the daytime the nationwide average belt use is 82 percent.
On the road, law enforcement will issue you a ticket if you fail to use your seat belt. The campaign is supported with a $7.5 million national state advertising campaign in both, print, radio and television.
“Wearing your seat belt costs you nothing,” said Nason. “But the cost for not wearing one certainly will. So, don’t risk it with a ticket or worse, your life. Please remember to buckle up day and night.”