Luring Young Women To Smoke With Pink Campaign
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A new campaign is revolting, even for the tobacco industry.
The American Cancer Society is warning teen girls that they are being targeted with a new campaign dressed in pink.
Don’t be fooled, the message is the same. Buy cigarettes.
Tobacco companies think making pretty “purse packs” of cigarettes to attract young women smokers will work.
“It's so sad, because it is so appealing, and what people don't realize is that it takes just four cigarettes within the course of an evening to set up this addiction,” Jeneene Brengelman of the American Cancer Society says.
Brengelman has been helping smokers quit for nearly 30 years. She knows it’s tougher for women to quit. And the numbers confirm that.
While lung cancer is declining in men, the opposite trend is impacting women. Lung cancer surpassed breast cancer in 1987 as a leading cause of cancer in women.
In a desperate effort to increase sales of an increasingly unpopular pastime, Philip Morris USA and R.J. Reynolds have launched these obvious aggressive campaigns to target young teens. Besides the purse packs which contain “Superslim Lights,” they are clearly tying cigarette smoking to staying slim. Misleading terms such as “light’ and “low-tar” are designed to lure the unsuspecting to their brand.
Reynolds has been equally repugnant calling cigarettes “stilettos” and “light and luscious.” Giveaways ran in magazines and included lip gloss, cell phone jewelry and wristbands, in hot pink.
Farah and Farah attorneys have seen first hand the permant devastation a family suffers from cigarettes and the lengths the tobacco industry will go to wear that family down and out.
Pretty in Pink, Purple or Aqua – the message should be from parents to teens and youngsters that never lighting up is the best way to put out cigarettes.
Tie that message in a pink bow or frame it, just make sure the kids hear it and watch the light in their eyes when they realize how they are being conned into becoming a lifetime smoker. Sometimes opening their eyes on the ways of the world can be an important life lesson. #